Learning videos are an excellent way to achieve the Holy Grail of learner engagement and create memorable, original learning. While we know that the popularity and marketplace for video learning is greater than ever, that doesn’t always translate into organisations making the most of the opportunities that video learning provides.
Learners expect slick video learning experiences in a world where the likes of YouTube and Netflix have made high-quality drama instantly accessible and addictive. One of the main benefits of video learning, too, is its capacity to provide bite-sized learning – which means your learning videos need to be short and impactful.
So how can your organisation capitalise and create long-lasting learning content that captures the imagination? Here are a few pointers to ensure your learning video are a hit.
1) Learning videos: collaborate without compromising
2) Preparation, preparation, preparation
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Time on shoots is incredibly precious, with a number of impinging factors, as well as the inevitability of things not always going completely to plan. That’s why you can’t really do too much preparation in the build up to creating learning videos. Making mistakes on the days you shoot, which tend to be intensive anyway, can be painfully inefficient and costly. However, minimising these factors in advance can save a huge amount of time – particularly when shoots tend to be complicated. Keen, precise advance planning is essential if you strongly want to shoot a scene in a certain way to achieve learning, meaning or dramatic impact. When the concept is complicated and time is limited, discussing your approach with five actors on the day could take up the entire time allocated for the shoot. That said, it’s important to ensure rigorous advance planning doesn’t mean you dismiss options that come to light in the moment. Let new ideas occur to you in the space you’re in, with the people you’re with. This might mean shooting in a different place or changing the people in a scene. With an experienced video production team like LEO Learning’s, you can start to spot potential problems before they happen, and make the right decisions when the cameras arrive. |
3) The learning message is golden in learning videos
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Although our work with clients often produces a number of fantastic ideas about how a scene or storyline might be shot, the flame of inspiration can only burn if it serves the overall learning message. Sometimes, a simpler idea becomes a cleaner, clearer option. Drama-based learning videos can be very effective, but it’s also very easy to drift away from the core mission of the learning when devising them. Creating a Jason Bourne-type movie can be tempting – and, sometimes, a thrilling, all-action style works – but it’s not necessarily the right answer. Always try to choose the approach that communicates your learning messages most accurately and engagingly. |