E-Learning Transcends Time and Distance: Ideal for Sharp’s Training Goals

Catalina Sánchez
26/07/16
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Singapore, Singapore

Today, more companies are becoming aware of the impact that effective human talent management can have on productivity levels. Staff that is duly motivated, well-trained and informed, will help sustain the momentum of any business. Sharp is one of them.

The Business Solutions Company of Sharp Corporation, whose main products are Office Solutions (Multi-Function Devices -MFD) and Visual Solutions (Interactive White Boards and Professional Display Panels) continues expanding its operations, specifically in Asia Pacific and the Middle East.

Due to the expansion, in 2016, Sharp’s regional organization Business Solution Centre – Asia, decided to give the business an additional boost by focusing on human capital development. The team started to look into incorporating e-learning tools with the aim of disseminating critical business information, and train employees to improve the quality of its customer service, in order to meet customer expectations and improve brand value in the region.

As a result, Sharp came up with the initiative of introducing online training programs so that both technical and commercial staff could fine-tune their knowledge, boost their skills, and become the best representatives of the brand.

Challenges

The biggest challenge was in reaching the thousands of employees spread across the Asia Pacific and the Middle East regions, not all of whom speak English. Another challenge was on how to get staff from different cultures to connect to the same knowledge inherent to the Business Solution Company products, as well as how to measure participants’ knowledge and be certain they acquired the skills expected of them.

That’s when the Blackboard Open LMS came in. This learning management system covers everything at once: practicality, intuitive design, usability, flexibility and, above all, peer collaboration enablement.

Implementation

When Sharp began creating content, they prioritized the clear objective of reaching as many employees as quickly as possible through information blocks that could also be used to corroborate previously acquired knowledge and, at the same time, do practical exercises. According to Raul Pastorfide, assistant marketing manager for the Business Solutions Centre- Asia, whose team handles e-learning content, ”The ELearning Site is run pretty much like a school. These courses are offered every 15 days to all registered members. All participants are encouraged to complete the said course and examinations on those stipulated dates. This process has created a sense of urgency and importance.

For the moment, they have started out with Technical Training for Office Solutions, which comprises Multifunction Devices (MFP’s) targeted aimed for their service engineers. They are now in the process of expanding their academic portfolio to include courses for their sales team. Very soon, they will start developing courses that will cater to Visual Solutions, which comprises Interactive White Boards and Professional Display Panels.

Currently, all courses are written and administered in English. But there are plans to expand it into languages that support the region.

So far, the response has been extremely positive. Among the immediate positive effects is that employees who have taken the courses have become more confident in themselves and in their abilities, which is fundamental to achieving any company objective. Customer interaction has been more formal and informed, which has been clearly reflected in service calls results. Lastly, they are able to steadily meet customer expectations — essential in sustaining the growth of the Business Solutions Company in the region.

Sharp Corporate Overview

At Sharp Corporation – a company known worldwide for its unique one-of-a-kind electronic products and solutions, our challenge is to create a balance between work time and personal time, with products that can benefit people’s lives at work, at home, and everywhere in between.

While Sharp Consumer Electronics can enhance your enjoyment, add to your comfort and open new perspectives — Sharp Business Products can boost your office productivity at the same time reducing operating costs.

Sharp products are designed to help individuals, families, and corporate teams connect effortlessly, communicate clearly, and unleash creativity like never before.  Furthermore, Sharp is dedicated to improving people’s lives through the use of advanced technology and a commitment to innovation, quality, value, and design.

Sharp Business Creed

Sharp Corporation is dedicated to two principal ideals:

“Sincerity and Creativity”

By committing ourselves to these ideals, we can derive genuine satisfaction from our work, while making a meaningful contribution to society.

“Make products that others want to imitate”

Sharp’s founder Tokuji Hayakawa, coined this phrase to embody the management concept at Sharp. In 1912, he invented the snap belt buckle and three years later brought the Ever-Sharp mechanical pencil to the market. Since then and for over 100 Years, Sharp has been on the cutting edge of technology, consistently innovating new appliances, industrial equipment and office solutions, thus changing the lives of people around the world.

Sharp Business Philosophy

We do not seek merely to expand our business volume. Rather, we are dedicated to the use of our unique, innovative technology to contribute to the culture, benefits and welfare of people throughout the world. It is the intention of our corporation to grow hand-in-hand with our employees, encouraging and aiding them to reach their full potential and improve their standard of living. Our future prosperity is directly linked to the prosperity of our customers, dealers and shareholders… indeed, the entire Sharp family.

• For more corporate information visit: http://www.sharp-world.com/

• For more information about Sharp Office Solutions in Asia visit: https://www.sharpsolution.asia/

 

* Raul Pastorfide – Assistant Manager for Marketing, Business Solutions Centre – Asia.

Photography:

* AFP Fyrol Anwar.

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