How KSchool Uses Online Training to Prepare Students for Spain’s Competitive Digital Sector

Luz Andrea Gómez
Luz Andrea Gómez
18/09/21
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What does every fresh graduate ultimately want? To quickly find a job in a role that uses the skills on which they’ve spent years of intense study. Unfortunately, the reality is that this search can quickly become frustrating, and can sometimes be entirely fruitless. KSchool, a digital marketing school boasting the highest employability rate in Spain, claims to know how to solve this problem. What’s more, the evidence supports the claim: 94% of KSchool alumni work in the digital sector.

How KSchool Uses Online Training to Prepare Students for Spain’s Competitive Digital Sector
KSchool teaches in-person classes in Madrid and Barcelona, but it has also adapted to a hybrid education model.

KSchool teaches in-person classes in Madrid and Barcelona, but it has also adapted to a hybrid education model, expanding and providing students with a better education experience. Committed to guiding students towards courses that suit their professional trajectory, the institution is currently training 5,046 students across 71 educational programs.

Over the last decade, KSchool has built a faculty packed full of active internet professionals, and positioned itself as one of the most experienced institutions in the sector. It implements the latest thinking about the most effective technological trends in its classes, creating courses that teach the skills demanded by today’s leading digital companies.

Immersing Tomorrow’s Internet Professionals in the Latest Industry Knowledge and Tech

Immersing Tomorrow’s Internet Professionals in the Latest Industry Knowledge and Tech

According to Lorena de la Balsa, responsible for KSchool’s marketing and business development, the institution’s goal is to continue to lead the training market for internet professionals by offering the best courses and the best teachers. She explains the benefits of using active internet professionals as teachers: “Firstly, students gain an authentic insight into current best practice in the industry. Secondly, the syllabuses are always 100% updated, so students will leave with skills that are most attractive to employers.”

She also points out that KSchool’s online-enabled model ensures that all students are in the same “vital moment”  with clear start-dates and end-dates per module, while providing an appropriate venue to network with teachers and students.

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The Transformative Impact of Online Teaching Via Open LMS

Perhaps because of a focus on preparing students for a constantly evolving and innovative industry, KSchool is always looking forThe Transformative Impact of Online Teaching Via Open LMS friendly and flexible virtual platform partnerships that allow it to enhance its programs. This led them to Open LMS, a learning management platform that can be adapted to match their exact requirements.

De La Balsa came across Open LMS while talking with the eLearning Media team, an Open LMS channel partner in Spain. Her trust in the platform grew thanks to their recommendations: “Because of our model, we needed a lot of functionality and flexibility. I was focussed on finding a platform that covered 100% of what we wanted.”

Implementing Open LMS has allowed KSchool to take in-person training online. This additionally opens up the possibility of working in new markets and with different student profiles. 

KSchool has a team of four in charge of managing the institution’s Open LMS implementation. In total, 500 licenses have been made available for KSchool teachers and students, with Open LMS providing support to all users. De La Balsa notes: “Open LMS is now very much part of our model, and they also offer essential platform maintenance support”.

"Open LMS is now very much part of our model, and they also offer essential platform maintenance support," says Lorena de la Balsa, Head of Marketing and Business Development at KSchool

How KSchool and Open LMS Work to Increase Graduate Employability

A key KSchool USP is that new alumni soon find themselves in relevant employment—the overwhelming majority of recent graduates have been subsequently placed in a place of responsibility over their employer’s digital capability.

El secreto de KSchool para que sus egresados tengan más oportunidad en laboral en el sector digital
Thanks to the flexible design of Open LMS, KSchool has been able to continue to operate its practical methodology.

“Digital businesses turn to KSchool to find future employees with skills that they desperately need. Businesses also send their current employees to train with us,” says de la Balsa.Over time, we have managed to place students on most digital teams in Spain“. The institution currently has job placement relationships with over 1,250 companies.

Thanks to the flexible design of Open LMS, KSchool has been able to continue to operate its practical methodology: focusing on the creation of the short shelf-life modules and regularly updated syllabi that allow the institution to maintain the up-to-the-minute skill profile that organizations are looking for. “Though what KSchool teaches depends largely on the specialization the student chooses, a common trait of all programs is that they are vocational: students are taught how to perform their job in the labor market.”

So, what does the future hold for KSchool and Open LMS? Digital education has the power to bridge the divide between cultures by enabling interaction with people all around the world. This has presented KSchool with the possibility of analyzing the current state of the business sector anywhere in the world using mechanisms beyond in-person classes. “I believe that being able to work with the right tools can greatly help to streamline very dense or complex processes and optimize resources,” says de la Balsa. “It’s a clear way to improve profitability”.

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