We’re a video transformation company. What I find so exciting about it is that so many industries, in one way or another, have been disrupted, but photographic video capture has not actually evolved. Apart from the fact that now you have a camera on your smartphone, which is a huge deal, you still need a camera in order to capture video. This has been the case up until now, and to capture studio-quality video you need the camera, the studio, the talent, and the crew. You need to be on location, together and it’s expensive. And that’s very hard.
And so the opportunity now is that we can actually replace cameras with code. Now you can create video content using code, and that transition is enormous because you don’t need any of the things that I mentioned that are associated with a camera. You can put those to the side and you can just make video using computers. That is really interesting and important for eLearning because you can create studio-quality presenter-led videos as quickly as you can make anything with code. You can now automate that process of creating teacher-led content and not ask teachers to sit in front of the camera and record themselves doing lessons, which is not their skill. Their skill is coming up with lessons, content, ideas, and new ways to engage.
Our technology frees teachers to focus on what they do best and we take care of the production side of things. A teacher or an education institution can now write the lesson and upload it with the imagery into our platform and hit a button, and in a few minutes have all that text generated into a teacher persona delivering a lesson, with all the associated imagery in a finished video. That’s the opportunity.
Then there’s also an additional opportunity depending on the strategy. We can also transpose real teachers into this digital space if they want to be the face of the digital content and their videos. Either way, organizations and institutions can pick from one of our 100+ characters which are representative of different age groups and ethnicities, or they can become a character themselves.