In this insightful conversation, Connie and I discuss:
- Why visual design is so important in learning today, given the fact that so much data is transmitted visually in online learning
- Why the two most important things to consider as a visual designer are your audience (as in who are they, really) and context (as in where are they, what are they learning, etc.)
- Why it is important to consider how humans cognitively process graphics and visual parts of learning. Your eyes are always moving, so we need to think about how to build a visual hierarchy that accounts for perception, processing and remembering.
- When and how we give something “meaning.” – is it working memory, long term memory, and how we don’t really know how this works exactly.
- Why learning designers are not the same as graphic designers and how to avoid the biggest mistakes of design: clutter, forgetting visual hierarchy, and simply having “too much” (fonts, colors, etc.)… And… the reason why you should never use a white background for a presentation in a large room.